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Saturday, January 2, 2010

Asus to close Eee Stick and LCD divisions?

From Digitimes -

Asus is reportedly considering closing down the departments that handle its Eee Stick, LCD TV and monitor product lines due to unsatisfactory shipments and profits. The opto-mechatronics department was formerly the optical drive department when the company was still in partnership with Pioneer. But it has not generated any significant results with the Eee Stick product lines and its staff is now down to 20 from the original 100. And while Asus has landed new orders for LCD monitors, the price war has resulted in losses.

Asus was rumored to be scaling back on Eee PC development but apparently has decided to focus on Pine Trail-based netbooks in order to keep its market share.

The company has denied the rumors.

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