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Wednesday, July 1, 2009

Reasons for selecting a netbook




From Ars Technica -

As the netbook market continue to expand, both in terms of available models and in sales, analysts continue to debate the suitability of netbooks to consumer needs. Now the NPD Group's latest report, using direct user surveys, shows consumers are highly confused about netbooks, frustrated with their low performance, and typically underuse their mobility.

Per the report, 59% of 500 netbook owners surveyed say they made the purchase primarily for mobility, while 41% did because of the low price. However, near to 60% admit to using their netbooks exclusively within the home, which seems to imply that users are not using their netbooks' mobility.

In addition 60% of those who had purchased a netbook instead of a notebook were under the impression that netbooks would have the same functionality as notebooks. Consequently, a mere 58% were satisfied, compared to 70% of those who had planned on a netbook from the start.

The report seem to imply confused consumers are making the wrong choices and ending up with products unsuited to their needs. But while these may not be good for a small minority who make genuinely wrong purchases based on drastic misconceptions, the overall picture is unchanged. Netbooks, as secondary computers are steamrolling the x86 market, and will continue to do so for the foreseeable future, precisely because they meet consumer needs.

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