iRiver e-book reader spied online?

From Register Hardware -

Images of what is thought to be the iRiver e-book reader Story have appeared in an oonline forum alongside technical specifications. With its 6" display and QWERTY keyboard, it looks strikingly similar to Amazon's Kindle. It supports a range of file formats, including ePub, XLS and PDF, and also has a comic-strip viewer mode. The internal battery will support up to 9000 page turns, while a card reader can support memory cards up to 32GB. A zip-lock style case is included

It will gon on sale in Korea later this month, at up to KRW400,000 (£198/$322/€225). Story launches for North America, Europe, Russia and Australia are also being planned by iRiver.