AUO to kindle rivalry with half-price e-readers

From Financial Times -

Taiwan-based flat-panel maker AU Optronics has begun shipping six- to nine-inch-sized e-readers to clients, including the world's largest cellular carrier, China Mobile.

It hopes to use its experience in making LCDs, as well as the sheer scale of its production, to make its readers affordable. A $150 reader could be available in 2010, while a $100 reader will ideally ship in 2011.