Why 800x480 LCDs will still be on entry-level subnotes.

One question often asked is why does the Asus Eee PC 701 4G have a weird, non-standard 800x480 resolution instead of the more common 800x600?

The answer is actually rather straightforward. Because in trying to keep costs down, Asus opted for a low-cost mid-sized LCD that would at least approximate standard computer resolutions and also provide sufficient display. This turned out to be the 7” LCD used commonly in portable DVD players and in-car panels. (5” LCDs are simply too small for graphics/text display.) As it turns out DVD (NTSC) has a resolution of 720x 480. Since the LCD panels could accommodate more horizontal pixels, the resolution became 800x480 to be nearer the computer standard of 800x600.

It is therefore not surprising at all that a lot of the new sub-portables that have been introduced after the trendsetting original Eee PC also have the 800x480 resolution, implying the use of the same LCD type. While some new subnote models may have higher video resolutions, including the Asus Eee PC 900, these invariably cost more and are definitely not entry level products.

So for as long as the 7” LCD is demand either for use in portable DVD players or in car panels, it will continue to provide the best value for subnotebook manufacturers. Therefore entry level models will continue to have 800x480 resolutions. Meaning we can expect Asus to continue selling the original Eee PC 701 with its 7” LCD. Hopefully, prices will eventually decrease down to the USD199 level. (After all, the 800x480 7” LCD is relatively new as a product, having been introduced only recently – in 2006.)

And if Asus finally truly positions the Eee PC 701 as a consumer electronics appliance, we can expect price levels to drop down to USD99. If not, we can expect the USD199 price to be maintained but specifications will be improved (more RAM or SSD, etc.). Either way, the lower price should further increase sales.