The Pink Laptop As A Business Opportunity

Business Opportunities and Ideas provides an interesting take on pushing the Asus Eee PC as an appliance. Whereas previously computers were basically IBM PC beige, manufacturers today have started to experiment with colors. The Asus Eee PC takes it even further by introducing models in pastel colors.

And it is appealing to non-geeks now. As the author puts it, "It’s people like my mother in law who are driving the growing demand for laptops and she wants a pink one!" The salesperson wanted to tell her the unit had Vista on it. Her response? "Is that bad?"

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The trend is clearly towards selling notebooks as appliances and Asus, in their own awkward way, is doing just that with the Asus Eee PC.