Asus Vows to Out-Apple Apple

Per a New York Times article, after failing miserably to grab the opportunity of turning its pioneering Eee PC into an iconic product like Apple's iPod and iPhone, Asus now thinks it is because they have been too conservative.

Huh??? What do they mean by being too conservative??? If Asus thinks coming out with a dizzying range of overlapping models and discordant product line that practically erodes the brand identity of your bestseller as being conservative, I can't wait to see what they will put out now that they intend to correct their approach, especially since they will "continue trying to win over consumers with more innovative designs."

The company just don't get it. They lost dominance in the very market segment they created because they didn't follow through. Instead of further pursuing their initial objective of affordable computing, they chose to play catch up with their competitors who, because they can't compete directly with the Eee PC, went big and more expensive instead. Asus further destroyed brand recall by diluting it with an overwhelming array of various products.

But as Jonathan Tsang, vice-chair, said, "Our goal is to provide products that are better than Apple’s." Which means, if the iPhone were an Asus product, chances are there will be at least 15 different models, an iPhone TV, an iPhone DVD player, and just maybe, an iPhone payphone. :(