Apple, Acer and…Arrington?

From NY Times Bits -

The San Francisco Business Times reported Friday that TechCrunch founder Mr. Arrington has incorporated a separate company called CrunchPad. He plans to hold an event at the end of July or the beginning of August to make a big announcement about the CrunchPad.

CrunchPad's purpose will be very simple: surfing the Web. Turn it on and up comes a browser. It is nothing more than “an Internet consumption device,” for reading, checking e-mail or watching video. It will not have a hard drive or keyboard, though users can plug it in to a keyboard if they wish and will cost less than $300.

The development of the CrunchPad has been funded internally and most of the work has been done by Arrington's team of 15 in Singapore.